ORIGIN

History of Berliner Pilsner

1963

Berliner Pilsner was founded in East Berlin – its bear logo is coloured red until this day.

A man in a suit speaks at a podium with microphones during a public event.

1969

The opening of the TV tower at Alexanderplatz which allowed everyone with a Berliner Pilsner to look out into the West.

A cityscape showing tall buildings, a large tower in the center, and multiple vehicles on roads.

1989

The Berlin wall fell and Berliner Pilsner was in the middle of it.

A crowd gathers in front of a large building adorned with red banners and a statue. Several people stand on a makeshift platform.

1991

The Legendary Techno club Tresor opened its doors. Here you could always find Berliner Pilsner on the dancefloor.

A person is walking past a large building with graffiti and posters on its walls. The words

1995

While the artist Christo wrapped the Reichstag building, Berliner Pilsner unwrapped a new design.

A large building is covered with white fabric, surrounded by people walking and looking.

1996

The first Carnival of Cultures takes place – a movement, a parade, a party and lots of Berliner Pilsner. Since then the beer is present at every Pentecost.

A woman in a colorful traditional outfit dances at a street parade, holding a flag.

1998

Opening of the Superclub Ostgut. As the name reveals: Berliner Pilsner is present!

An aged billboard with faded words stands atop a structure, flanked by two security cameras.

2000

Berliner Pilsner sponsors the 1. FC Union club since 2000/2001. Here football is as football should be and the only right beer is Berliner Pilsner.

A crowd at a soccer stadium displays a large banner with text and graphic elements.

2004

In 2004 the first Flea Market at Mauerpark is a fact. Existing until this day it is just as loved as Berliner Pilsner.

A large crowd watches a performance outdoors on a sunny day. Two performers entertain in the center of an amphitheater.

2004

Opening of legendary BAR25. The legend came to its end in 2010 but had a successor named Kater Holzig. Berliner Pilsner lived through it all and is still here.

People are gathered outside a riverside café on a sunny day, enjoying the weather. Trees and modern buildings are visible in the background.

2004

Berghain opened its doors in 2004 and is still going strong. It was a great year for Berlin and Berliner Pilsner.

A large, formal building with many windows behind a metal fence is under renovation.

2007

In 2007 the Kit Kat Club moved into metro station Heinrich-Heine-Strasse. Pure hedonism!

A city building facade features a large mural with a vintage car and a face, above advertisements and graffiti.

2010

Tempelhofer Feld – the biggest steppe landscape within a Metropolis.

An empty runway stretches into the distance under a sky with soft sunset colors.

2010

Citadel Music Festival- every summer Berliner Pilsner rocks the walls for Berlin. Ok, and some say this also includes the district of Spandau.

A large crowd gathers at an outdoor concert with a brightly lit stage in a park setting.

NOW

Neukölln and Wedding, or Friedrichshain again. The West is always back by popular demand. Berliner Pilsner is present throughout all the changes of the city!

People are dining outdoors at tables along a street lined with colorful buildings.
A rusted metal archway reads 'Sisyphos' flanked by sculptures of two ducks on a fence.
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